![]() ![]() You could say, "I want to keep my day job for now, but I want to make $500 a month on my own." That's just as valid. It's a monthly number you can work on today. Three thousand dollars is not some kind of "$20 million in net worth by age 40" dream that you can put off for tomorrow. My number was 100 percent attainable, and the value I attached to reaching it - freedom! - was infinite, a relationship that was so motivating to me it always gave me confidence and served as an anchor in times of uncertainty. I didn't know it then, but my idea of the Freedom Number hit on the precisely right ingredients for motivating a serial starter. Why is this tiny trick - setting one recurring monthly revenue figure - so effective?įirst, it's doable. For all of us, remarkably, our Freedom Number distills the story we tell ourselves of why and how we succeed into a simple clarifying goal. For others, where the cost of freedom might mean alimony or a mortgage, the Freedom Number is higher. For some, it's a smaller number like $100 - meaning they've earned extra income for a nice meal and feel a sense of empowerment. It turns out many of the entrepreneurs I know used the same trick at some point. But the first time I mentioned it some years ago to a successful entrepreneur I was talking with, they blurted out, "Holy crap! No way - my number was $1,500!" I kept my number quiet for a long time, thinking it was an odd, silly little trick I played on myself in my twenties to make me feel better about having accomplished so little. ![]() For $3,000 a month, I could have my freedom. ![]() In other words, when I calculated the cost of working from wherever with people I love, the number was $3,000 a month. Food and travel (tacos/steak/wine and working abroad): $1,000.My chart looked like this: Spending Per Month ![]()
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